NEW YORK – Kirei Cosmetics, a soon-to-be cruelty-free makeup accessories leader, announced today the company’s official launch. The company debuts during World Vegan Month, an expansive awareness campaign observed annually in November that challenges men and women across the globe to eat and live vegan, stop animal cruelty and commit to a healthier life.
“Kirei Cosmetics not only gives us a platform to spread the message that everyone is beautiful in their own unique and special way, but also to share our passion for the welfare of all animals,” said Gina Sales, founder and chief executive officer of Kirei Cosmetics. “Our love for animals became the inspiration in creating our amazing line of synthetic makeup brushes, and we know that individuals who are committed to sustainability, responsible consumerism and animal rights will love them.”
Kirei, which is Japanese for beautiful, specializes in professional makeup brushes handcrafted by skilled master brush makers. All of the company’s products are made from the highest quality synthetic vegan bristles.
The use of vegan bristles ensures that no animals are harmed during the manufacturing of the brushes. When compared to brushes made with animal hair, vegan brushes shed less, if at all, repel dirt and bacteria more effectively, are easier to clean and work well with both cream and powder products.
The company’s first product release will be its flagship Professional Makeup Brush Set. The set is designed to give the user the complete tools needed to create looks that make them feel beautiful and let their inner beauty shine through.
“Our philosophy is that you don’t need to be a professional makeup artist to create a flawless look, you just need the right tools,” said Sales. “We want our products to make our customers feel beautiful and empowered.”
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